Every Peacock subscription plan now costs more, with the increase already live for new sign-ups and a second, later date built in for people who subscribed before the change. Premium climbed from $10.99 to $12.99 a month, Premium Plus rose from $16.99 to $19.99, and Select moved from $7.99 to $8.99, marking the fourth time NBCUniversal has raised the streaming service’s price in four years. New and returning customers were charged the higher rate starting August 18. Existing subscribers keep their old price until their next billing date on or after September 17, when the higher charge finally appears.
What Every Peacock Plan Now Costs
The August 18 increase touched all three of Peacock’s monthly tiers and all three of its annual tiers at once, rather than staggering hikes across formats the way some services have. Select, the ad-supported entry plan, rose one dollar to $8.99 a month. Premium, also ad-supported, jumped two dollars to $12.99. Premium Plus, the ad-free tier, absorbed the largest increase at three dollars, landing at $19.99 a month. Annual plans moved by similar proportions: Select annual rose to $89.99, Premium annual to $129.99, and Premium Plus annual to $199.99, each roughly a fifteen to twenty percent jump over the prior price.
According to Peacock’s own price-increase notice, the new consumer rates for new and returning customers took effect August 18, while people already enrolled keep their old price until their next billing cycle arrives. The notice separately confirms that Peacock’s bundled Apple TV packages moved on a different calendar entirely: the Apple TV and Peacock Premium bundle rose to $17.99 from $14.99, and the Apple TV and Peacock Premium Plus bundle rose to $22.99 from $19.99, both effective September 1 for new sign-ups and October 1 for existing bundle subscribers.
Subscribers who locked in a promotional rate before August 18 are shielded from the increase until that specific offer ends. Peacock’s help center states that promotional pricing continues through the end of the promotional period, after which the account renews automatically at the new list price rather than reverting to whatever discounted terms the subscriber originally accepted, with no additional confirmation step required from the customer.
Free retirement updates: A quiet rule change can shrink your Social Security or Medicare check, and no one warns you. The free Retirement Shield newsletter catches these early and tells you what to do. Get it free.
Why Existing Subscribers Get a Grace Window to September 17
The nearly one-month gap between the August 18 effective date and the September 17 date for existing subscribers is not a grace period in the traditional sense; it is simply how Peacock’s billing cycle works. The company raises the sticker price for anyone signing up fresh immediately, but customers already on the books are only charged the new amount the next time their individual billing date rolls around, which can fall anywhere in that roughly four-week window depending on when they first subscribed.
That mechanism means two Peacock subscribers who signed up months apart could be charged the higher rate on completely different days. Someone whose monthly billing date falls on the 18th of the month would see the new charge appear at the very next cycle, while someone billed on the 17th would have until nearly a month later before the increase reaches their card, all without any additional confirmation step or opt-in required from either one.
Peacock says it will notify existing users by email at the address on file before the higher charge hits their card, and the help center prompts subscribers who never received that notice to check the email address listed on their account rather than assume the increase will not apply to them. The company does not describe sending a second reminder immediately before the higher charge is billed, leaving the original notification as the only warning most subscribers are likely to get before their statement changes.
Cancellation is the only way to avoid the new price entirely, and the window to act runs out the moment a subscriber’s next billing date passes. Peacock directs customers to the Subscriptions tab of their account to cancel, and because the increase is tied to each person’s individual billing date rather than a single network-wide cutoff, a subscriber who wants to avoid the higher charge has to check their own renewal date rather than rely on the September 17 figure that applies only to the last billing cycles in that window.
The Fourth Increase in Four Years, and Where the Money Is Going
Variety’s reporting on the change frames it as the fourth Peacock price increase since NBCUniversal introduced the ad-supported streaming service, a detail Peacock’s own consumer-facing notice does not mention. The report ties the increase to the platform’s continued spending on original series and live sports rights, including NFL and Big Ten football, which Peacock has used to draw in new subscribers even as it raises the price charged to the subscribers it already has.
The increase lands as Peacock competes for the same household streaming budget as Netflix, Disney+, Max, and Hulu, several of which have also raised prices within the past two years while pushing subscribers toward higher, ad-free tiers. Peacock’s own price table shows the ad-free Premium Plus plan absorbing the largest dollar increase of the three consumer tiers, consistent with that industry-wide push toward the pricier, ad-free option rather than the cheaper ad-supported plans.
Peacock has not said whether a fifth increase is under consideration, and its help center offers subscribers only one way to avoid the new rate before their individual September billing date arrives: cancel the subscription outright, since promotional pricing is the sole carve-out the company has built into the rollout. For households already paying for multiple streaming services, the fourth increase in four years leaves fewer of the platform’s original advertised rates intact than at any point since Peacock’s ad-supported tier first launched.
This article was produced with the assistance of AI and reviewed by The Money Overview editorial team before publication.
More Financial Reading
